What the result tells you
The Standard records scoped Outcomes, evidence-backed State and useful Actions with completion and verification criteria. The Plan adds broader business research, comparison of worthwhile opportunities and prepared materials for the selected work.
Customer delivery leads with evidence State, commercial consequence and ordered work. Internal confidence, coverage and prioritisation weights orchestrate the analysis.
Three evidence modes
| Mode | What it can establish | Boundary |
|---|---|---|
| Deterministic | HTTP responses, redirects, headers, raw HTML, metadata, links, schema syntax, discovery files and PageSpeed observations. | Product positioning, claim quality and commercial priority come from the interpretive and decision layers. |
| Bounded interpretation | Entity clarity, offer comprehension, pain language, objections, answer structure, supportability and buyer-question coverage from supplied evidence. | Its evidence boundary is the supplied material; live ranking, citations and traffic require direct observation. |
| Manual and outside-buyer review | Product judgment, visual and accessibility edge cases, legal review, buyer comprehension, trust and likely next action. | Consensus is limited to sufficient valid responses; other responses remain unreached. |
Eight Standard conditions
The Engine maps material evidence to the eight conditions defined by the open Standard so each conclusion remains traceable to Scope, Outcome and Action.
Reachable
Can relevant systems retrieve the necessary public evidence?
Identified
Can the business and offer be resolved without material ambiguity?
Understood
Can a qualified buyer or agent understand what is offered, for whom and under which conditions?
Answering
Does the public corpus answer the material buyer question directly enough to support a decision?
Evidenced
Are consequential claims supported, attributed and bounded?
Corroborated
Can material claims be checked against relevant independent sources?
Distributed
Does the evidence exist on the surfaces the buyer or answering system is likely to encounter?
Observed
What was actually retrieved, mentioned, cited or recommended under dated conditions?
Exact evidence states
The state remains attached to the finding and its evidence.
Verified
Retained evidence supports the bounded condition.
Unsupported
A material claim exists without sufficient supporting evidence.
Contradicted
The public evidence conflicts with the declared claim.
Missing
A required condition is absent within the declared scope.
Unreached
The evidence remains unavailable and the condition stays open.
Stale
The fact or evidence is outside its declared freshness policy.
Incomplete
Part of the condition is established and explicit requirements remain.
The implementation sequence
01 · Fix the commercial boundary
Declare the buyer, problem, priority market, language, alternatives and decision the public surface should win.
02 · Freeze the current public state
Capture answerworthy.md, owned pages, raw HTML, search appearances, external sources, answer-provider observations and blocked states.
03 · Map identity, offer and buyer questions
Test whether a qualified buyer or agent can identify the business, understand the offer and answer problem, comparison, constraint, proof and action questions.
04 · Trace material claims to evidence
Separate verified, unsupported, contradicted, unreached, stale and incomplete conditions. Keep declarations distinct from corroboration.
05 · Design owned-surface work
Specify technical SEO, site architecture, canonical pages, comparison surfaces, answer passages, original research and proof assets.
06 · Map external authority
Identify relevant reviews, directories, publishers, communities, experts, partners and PR narratives.
07 · Order distribution and demand
Connect category education, partnerships, owned distribution and non-brand demand to the evidence the business can support.
08 · Release the intervention order
Founder review removes weak actions, resolves dependencies and states what to fix, build, earn, test or maintain first.
Evidence collection surfaces
The internal engineering taxonomy organizes evidence collection, maintenance and red-teaming across these surfaces.
- Access & indexability: Whether search and answer systems can reach and index the intended public evidence.
- Technical SEO: Metadata, canonicals, structured data, semantics, links and discovery architecture.
- AI extractability: Whether a model can understand, lift and cite specific claims without guessing.
- Buyer-intent discoverability: Whether the site addresses pain, jobs, use cases, alternatives, objections and category demand.
- Trust & conversion: Whether an unfamiliar buyer can verify the entity, method, proof and transaction conditions.
- Performance: PageSpeed, Core Web Vitals signals, delivery costs and unstable media or scripts.
- Accessibility: Semantic and interaction foundations shared by people, crawlers and low-capability devices.
- Security & privacy: Transport, browser protections, third-party exposure, forms and public privacy commitments.
Technical and agent-access evidence
Semantic HTML and server-visible decision content are the primary machine surface. The Engine also inspects crawler policy, optional Markdown and llms.txt representations, discovery protocols and agent-commerce signals where applicable. Each observation is interpreted through Scope, applicability and current Outcome materiality.
Independent corroboration
An owner or agent can maintain a business-owned answerworthy.md using the public Standard. Independent corroboration supplies separately inspected support for consequential claims, retaining the source, date and what it establishes. Contradictions and unavailable evidence remain explicit.
Five action horizons
- Fix now: critical retrieval, identity, contradiction and buyer-comprehension blockers.
- Build next: canonical pages, comparison surfaces, original research and proof assets.
- Earn externally: reviews, directories, publishers, partners, communities, experts and PR.
- Test afterward: dated re-fetches and separate mention, citation, recommendation and follow-through observations.
- Maintain continuously: facts, corrections, evidence, relationships and freshness.
The base Plan records one frozen period. Future re-tests and ongoing monitoring are separate observed work.
Research and platform guidance
Official guidance, peer-reviewed experiments, large observational datasets and product heuristics each retain their evidence class, applicability and generalisation limits.
What the Plan establishes
The Plan explains which organic-growth move deserves effort, whom it could reach, where to use it and why it fits the business objective. It supplies practical prepared work and a clear next operation. Subsequent observations establish the response to implementation, including enquiries, purchases, citations or other outcomes relevant to that move.